Our Mission

Inspiring everyone to enjoy, love and conserve the great outdoors.

Welcome to
North America's premier outdoor and conservation company

Our Visionary Founder

Johnny Morris

As an avid young angler, Johnny Morris founded Bass Pro Shops in 1972 on 8 square feet of space in the back of his father’s liquor store in Springfield, Missouri. Today, he has earned a reputation as, “the Walt Disney of the Outdoors” as a noted conservationist on a mission to connect everyone with nature.

Read Johnny's Story

Your Adventure Starts Here

EVERY YEAR, WE HELP MORE THAN 200 MILLION PEOPLE CREATE COUNTLESS OUTDOOR MEMORIES

Omnichannel retail

Premier destination stores

Manufacturing

World’s largest boat and ATV manufacturers

resorts and Outdoor Destinations

Award-winning destinations

Conservation

Protecting the great outdoors and all who love it

Sportsman’s CLUB

Earn points toward free gear and experiences

Our family of Outfitters, leading your adventure.

Every day, our extended family of passionate Outfitters provide our customers with genuinely friendly expert service and quality craftsmanship. They are the heart and soul of everything we do.

Join Our Team
Dogwood Canyon Nature Park

Latest News

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Bass Pro Shops and Cabela's
November 7, 2024
Bass Pro Shops announces Nov. 20 Grand Opening and Evening for Conservation celebration for new retail destination in St. Augustine to serve the greater Jacksonville, Fla., area
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Bass Pro Shops and Cabela's
October 30, 2024
Santa’s Wonderland returns to Bass Pro Shops with FREE photos and family events to celebrate the magic of Christmas
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Community
October 7, 2024
Johnny Morris and Bass Pro Shops Expand Support for Hurricane Helene Relief Efforts
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