Our Mission

Inspiring everyone to enjoy, love and conserve the great outdoors.

Welcome to
North America's premier outdoor and conservation company

Our Visionary Founder

Johnny Morris

As an avid young angler, Johnny Morris founded Bass Pro Shops in 1972 on 8 square feet of space in the back of his father’s liquor store in Springfield, Missouri. Today, he has earned a reputation as, “the Walt Disney of the Outdoors” as a noted conservationist on a mission to connect everyone with nature.

Read Johnny's Story

Your Adventure Starts Here

EVERY YEAR, WE HELP MORE THAN 200 MILLION PEOPLE CREATE COUNTLESS OUTDOOR MEMORIES

Omnichannel retail

Premier destination stores

Manufacturing

World’s largest boat and ATV manufacturers

resorts and Outdoor Destinations

Award-winning destinations

Conservation

Protecting the great outdoors and all who love it

Sportsman’s CLUB

Earn points toward free gear and experiences

Our family of Outfitters, leading your adventure.

Every day, our extended family of passionate Outfitters provide our customers with genuinely friendly expert service and quality craftsmanship. They are the heart and soul of everything we do.

Join Our Team
Dogwood Canyon Nature Park

Latest News

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Conservation attractions
April 16, 2024
Thunder Ridge Nature Arena Set to Open with Concert for Conservation
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Bass Pro Shops and Cabela's
March 26, 2024
Bass Pro Shops U.S. Open Bowfishing Championship celebrates 11th year with return to Louisiana in April
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Bass Pro Shops and Cabela's
March 20, 2024
Bass Pro Shops announces March 27 Grand Opening for new mega Outdoor World in Irvine, Calif., with Special Evening for Conservation
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