Our Mission

Inspiring everyone to enjoy, love and conserve the great outdoors.

Welcome to
North America's premier outdoor and conservation company

Our Visionary Founder

Johnny Morris

As an avid young angler, Johnny Morris founded Bass Pro Shops in 1972 on 8 square feet of space in the back of his father’s liquor store in Springfield, Missouri. Today, he has earned a reputation as, “the Walt Disney of the Outdoors” as a noted conservationist on a mission to connect everyone with nature.

Our family of Outfitters, leading your adventure.

Every day, our extended family of passionate Outfitters provide our customers with genuinely friendly expert service and quality craftsmanship. They are the heart and soul of everything we do.

Dogwood Canyon Nature Park