America’s favorite boats and ATVs

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world’s first professionally rigged and nationally marketed boat, motor and trailer packages. Tracker® Boats quickly became and has remained the number one selling fishing boat brand in America.

Today, White River Marine Group is the largest manufacturer of boats in the world by volume, manufacturing quality boats offering performance, innovation and value with world-class service so everyone can experience the joy of fishing and boating.

Taking It Off Road

In 2019, we extended our legacy to the off-road vehicle industry by partnering with Textron to create the TRACKER OFF ROAD lineup of ATVs, side-by-sides and sport carts. Textron has a long history of producing quality, innovative products in the aerospace and military industries. By partnering together, we have been able to help even more people experience and enjoy the great outdoors.

A man and woman go fishing on a boath
A family catches fish on a boat
A woman loads hay on a farm

Built with American Pride

Every product is manufactured with pride in America’s heartland by dedicated craftsmen and women who deliver quality, value and performance one boat at a time.

I wouldn’t be where I am today if it weren’t for these incredible boats.
Kevin VanDam, 4-time Bassmaster Classic champion

White River offers an unsurpassed collection of industry-leading brands.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, dirt trails to neighborhood cruises, every boat and off-road vehicle is designed and developed with insights from the people who use them—boaters, anglers and off-road riders—to ensure they are ready for many years of outdoor adventures.

#1 boat brand for 45 years in a row

TRACKER is the world’s best-selling fishing brand with a reputation for innovation and value. Loaded with features including the industry-exclusive Revolution hull with its Smooth Ride Guarantee.

Unparalleled craftsmanship on the water

Ranger is the best-selling fiberglass performance fishing boat brand, delivering fiberglass and aluminum fishing boats that provide unparalleled craftsmanship, performance, innovation and strength.

High-performance fiberglass fishing boats

One of the world’s most popular fiberglass fishing boat brands and the official boat of Major League Fishing.

The driving force of performance fishing

One of the most sought-after boat brands for tournament anglers.

America’s favorite pontoon boats for family fishing and fun

Since being introduced in 1983, more families have owned a SUN TRACKER pontoon boat than any other brand.

Luxury pontoons for an elevated experience on the water

REGENCY provides discerning boaters top-tier luxury, comfort and performance at an industry-leading value.

Fiberglass runabouts and deck boats helping families escape to fun

TAHOE is one of the fastest-growing line of fiberglass sport boats in America, providing families with the ultimate playtime experience on the water.

Saltwater fishing boats built tough for any adventure

Since 1967, MAKO has earned a reputation for having the toughest saltwater boats for anglers and families.

Delivering the world’s #1 selling kayak

ASCEND is the world’s best-selling kayak brand, offering top-quality, rotomolded fishing and recreational kayaks in both sit-in and sit-on-top models.

Built for Love of Country

TRACKER OFF ROAD ATVs and side-by-sides represent the future of off-road excitement with a range of vehicles that offer the quality of Textron with the unparalleled value of TRACKER.

Legendary Saltwater Fishing Boats

With a strong reputation for technical innovation, Hatteras builds the finest sportfishing boats ever made that effortlessly combine performance and luxury.

Assembling the industry’s best Dealer Network

White River Marine Group boats are sold through hundreds of trusted independent dealers around the world, plus more than 130 Bass Pro Shops and Cabela’s Boating Center retail locations across North America. Outside the United States, our boats are distributed through independent dealers in more than 25 countries on six continents.

Trusted and Respected

For eight consecutive years, our brands have received the Customer Satisfaction Index Awards from the National Marine Manufacturing Association.

Join our world-class manufacturing team.

Help create boats and memories that will last a lifetime.