America’s favorite boats and ATVs
In 1978, Johnny Morris revolutionized the marine industry when he introduced the world’s first professionally rigged and nationally marketed boat, motor and trailer packages. Tracker® Boats quickly became and has remained the number one selling fishing boat brand in America.
Today, White River Marine Group is the largest manufacturer of boats in the world by volume, manufacturing quality boats offering performance, innovation and value with world-class service so everyone can experience the joy of fishing and boating.
Taking It Off Road
In 2019, we extended our legacy to the off-road vehicle industry by partnering with Textron to create the TRACKER OFF ROAD lineup of ATVs, side-by-sides and sport carts. Textron has a long history of producing quality, innovative products in the aerospace and military industries. By partnering together, we have been able to help even more people experience and enjoy the great outdoors.
Assembling the industry’s best Dealer Network
White River Marine Group boats are sold through hundreds of trusted independent dealers around the world, plus more than 130 Bass Pro Shops and Cabela’s Boating Center retail locations across North America. Outside the United States, our boats are distributed through independent dealers in more than 25 countries on six continents.
Trusted and Respected
For eight consecutive years, our brands have received the Customer Satisfaction Index Awards from the National Marine Manufacturing Association.
Join our world-class manufacturing team.
Help create boats and memories that will last a lifetime.