Connecting new audiences to the outdoors
Unleashing kids in their natural habitat
American children spend three times as many hours in front of screens as they do outside. As the world becomes increasingly disconnected from the great outdoors, we’re working to introduce a new generation to the wonders of the natural world.
500,000 rods and reels
donated to youth-focused nonprofit organizations in the last decade through the Gone Fishing program
Thousands of kids catch a fish
at OUR events each year - many for the first time
Countless merit badges
Worked toward Boy Scouts in classes hosted at our locations
Nearly 9 million visitors
to Wonders of Wildlife since opening in 2017
1 innovative outdoor learning school
with a complete curriculum rooted in conservation
Thousands of special in-store events
to provide hands-on outdoor skills education to millions of customers
THE GREAT OUTDOORS … PASS IT ON
Supporting hundreds of organizations across North America
Breaking Down Barriers
How do you introduce city kids to nature? Provide them with access and a helping hand. We proudly launched the Outdoor Adventurers youth program across 13 cities in partnership with the National Wildlife Federation and YMCA. Thousands of kids ages 6 – 12 get the chance to participate in outdoor recreation opportunities they might not have the chance to experience such as fishing, hiking, wildlife observation, kayaking, archery, exploration, and more.
Gone Fishing: Getting them hooked
Each year we donate thousands of rods and reels to not-for-profit youth organizations that help kids from all backgrounds put down their digital devices and pick up a fishing pole.
Featured Story
Johnny Morris and Bass Pro Shops Donate 55,000 Rods and Reels to Inspire the Next Generation of Anglers
