Connecting new audiences to the outdoors
Unleashing kids in their natural habitat
American children spend three times as many hours in front of screens as they do outside. As the world becomes increasingly disconnected from the great outdoors, we’re working to introduce a new generation to the wonders of the natural world.
400,000 outdoor products
donated to youth-focused nonprofit organizations in the past 5 years
100,000 Kids catch a fish
at OUR events each year - many for the first time
20,000 merit badges
Worked toward BY Scouts in classes hosted at our locations
3.1 million visitors
to Wonders of Wildlife in its first 3 years
1 innovative outdoor learning school
with a complete curriculum rooted in conservation
4,000 annual in-store events
to provide hands-on outdoor skills education to millions of customers
Planting seeds for tomorrow
Supporting hundreds of organizations across North America
Breaking Down Barriers
How do you introduce city kids to nature? Provide them with access and a helping hand. We proudly launched the Outdoor Adventurers youth program across 13 cities in partnership with the National Wildlife Federation and YMCA. Thousands of kids ages 6 – 12 get the chance to participate in outdoor recreation opportunities they might not have the chance to experience such as fishing, hiking, wildlife observation, kayaking, archery, exploration, and more.
300,000 kids and families enjoy free Outdoor Days events in locations across North America every summer. Kids from all backgrounds get hands on with outdoor activities including kayaking, fishing, archery, rock climbing, building campfires, and much more.
Gone Fishing: Getting them hooked
Each year we donate thousands of rods and reels to not-for-profit youth organizations that help kids from all backgrounds put down their digital devices and pick up a fishing pole.
Johnny Morris, Bass Pro Shops and Cabela's donating more than 55,000 rods and reels across North America in challenge to get more kids outside