Diversity and Inclusion
The Outdoors Belong to Everyone
Our mission is to inspire everyone to enjoy, love and conserve the great outdoors. As part of that mission, we strive to engage diverse audiences in our business and celebrate diversity and inclusion throughout our team. From our marketing and outreach to our recruiting and development efforts, we leverage our role as a leader in the communities we serve to ensure we serve all communities.
Everybody has a Voice
Inclusion means there’s a spot at the table for everybody, and we cultivate an enterprising spirit in our team members and throughout our company. A few years back, a young man in one of our boat plants suggested we manufacture our own kayaks, which were becoming a popular seller in our stores. Today, we make more kayaks than anyone in America.