Founded in 1972 by avid young angler Johnny Morris, Bass Pro Shops is a leading national retailer of outdoor gear and apparel, with 200 stores and Tracker Marine Centers across North America. Johnny started the business with eight-square-feet of space in the back of his father’s liquor store in Springfield, Mo., the company’s sole location for the first 13 years of business.
Johnny’s passion for the outdoors and his feel for the products and shopping experiences desired by outdoor enthusiasts helped transform the industry. Today Bass Pro Shops locations are more than just stores — they are destination experiences that draw more than 200 million visitors annually. Each location is heavily customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, many locations feature unique restaurants and ocean-themed bowling alleys. In 2017 Bass Pro Shops acquired Cabela’s to create a “best -of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Conservation and Community
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Key conservation initiatives include protecting wildlife and habitat, connecting kids and families to the outdoors and protecting sportsmen’s rights through access and advocacy efforts. Together with thousands of passionate associates and 200 million annual customers, we’re making a big impact.