White River Marine Group Press Kit

In 1978, Johnny Morris revolutionized the marine industry when he introduced the world’s first professionally rigged and nationally marketed boat, motor and trailer packages. TRACKER quickly became-and has remained-the number one selling fishing boat brand in America for more than 40 years.

Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group (WRMG) is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops® and Cabela’s® family, WRMG is based in Springfield, Missouri with boats designed and manufactured in the United States.

WRMG manufactures and distributes the following top-quality brands:

  • TRACKER® Boats
  • Ranger® Boats
  • NITRO® Boats
  • Triton® Boats
  • SUN TRACKER® Boats
  • REGENCY® Boats
  • TAHOE® Boats
  • MAKO® Boats
  • ASCEND® Kayaks

The WRMG family also offers Spartan Boats®, TRACKER OFF ROAD® ATVs and side-by-sides, POWER PROS® Service Centers for full-service maintenance and repair, and includes White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, WRMG boats are designed and developed by boaters and anglers to ensure every model is ready for many years of on-the-water adventures.