Bass Pro Shops and Cabela's

Bass Pro Shops and Cabela’s donate rods and reels to local nonprofits across North America to kick off two-week Father’s Day celebration

Gone Fishing movement kicks off with National Donation Day at Bass Pro Shops and Cabela’s locations across the U.S.

In celebration of the company’s 50th anniversary, Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside to discover the joys of fishing this Father’s Day. To kick off Gone Fishing, the nationwide movement that gets kids and families connected to nature each summer, Bass Pro Shops and Cabela’s are donating more than 25,000 rods and reels to nonprofit organizations that help kids from all backgrounds connect to the great outdoors.

On National Donation Day – Thursday, June 9, 2022 – stores will be host a special donation presentation with their selected youth non-profit partner. Local wildlife and conservation agents will also be in attendance to discuss the state and regional conservation impact of fishing licenses.

During the FREE, family-friendly Gone Fishing events taking place over the next two weekends (June 11-12 and 18-19), kids of all ages are invited to catch their first fish with free catch-and-release ponds take home a “First Fish” certificate, giveaways and a digital photo download.

The effort is part of the company’s mission to inspire future generations to enjoy, love and conserve the great outdoors. Since the program’s inception, Bass Pro Shops and Cabela’s have donated more than 400,000 items to youth-focused nonprofit organizations across North America.


About Bass Pro Shops 

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”