Bass Pro Shops and Cabela's

Bass Pro Shops celebrates one millionth free photo with Santa this holiday season

OKLAHOMA CITY – Santa’s Wonderland, the ultimate free family holiday experience at Bass Pro Shops and Cabela’s, provided its one millionth free photo with Santa in 2018. The milestone was reached at Bass Pro Shops Outdoor World in Oklahoma City. The Black family of Edmond, Oklahoma was recognized as the magic millionth photo recipients during a surprise ceremony at the store. The lucky guests were recognized with a free photo package and $500 Bass Pro Shops shopping spree.

2018 marks the 10-year anniversary of Santa’s Wonderland at Bass Pro Shops and the first time Cabela’s locations have hosted the free family Christmas event. Across North America, Bass Pro Shops and Cabela’s locations transform into festive Christmas villages and provide free photos with Santa and free family activities with crafts, games and holiday magic for the entire family. Set amongst rustic Christmas cabins, holiday characters and live elves, the Christmas village offers families various free crafts and activities such as a Lincoln Logs building area, laser and foam toy arcade, new gaming station, remote control trucks and free crafts and wish list letter writing stations. Activities vary by location.

Still need a photo with Santa? It’s not too late!

Santa’s Wonderland continues to provide free photos with Santa now through Christmas Eve. Upon arriving at the store, guests can visit the Bass Pass Ticket Depot to secure a Bass Pass. The free Bass Pass is required and provides a time slot to see Santa, allowing customers to explore Santa’s Wonderland or shop the store while waiting in a virtual line. Free Bass Pass reservations are available in-store on a first-come, first-served basis. Weeknights offer the best times to see Santa and explore Santa’s Wonderland, with free plush giveaways for families Monday through Thursday from 5-7 p.m. local time.

For a complete list of activities and times, visit and select a store location.

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About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”