Bass Pro Shops lends support to Tennessee wildfire relief efforts

SPRINGFIELD, Mo. – In the wake of devastating wildfires in Gatlinburg, Tenn. and surrounding sections of the Great Smoky Mountains, Bass Pro Shops is joining in the effort to aid those impacted.

Bass Pro Shops locations in proximity to the wildfires – in Bristol, East Ridge, Nashville and Sevierville, Tenn. – are partnering with regional organizations to contribute funds to the restorative efforts through a roundup program. Customers visiting Santa’s Wonderland at these four Bass Pro Shops locations have the option to round up their purchase total to benefit the relief efforts put forth by the Dollywood Foundation and Friends of the Smokies.

The Dollywood Foundation, founded by country music legend Dolly Parton, has committed to provide $1,000 per month to each family affected by the fire until their lives are restored as part of its recently established “My People Fund.”

Friends of the Smokies, an organization founded in 1993, is putting 100 percent of donations toward the most urgent needs of Great Smoky Mountains National Park.

By donating to these organizations, customers will help provide:

  • Emergency food, supplies and water to survivors
  • Long-term help and hope to families in the greater Gatlinburg area

Bass Pro Shops plays an active role in the communities it serves including partnering with local conservation organizations, assisting in disaster relief efforts and supporting our military and veterans.


About Bass Pro Shops

Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today 101 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”