White River Marine Group

TRACKER Boats Celebrates 40 Years with Bass TRACKER Heritage Edition

Classically-styled fishing machine salutes original spirit of TRACKER while delivering today’s standards of quality for historic price of $9,995.00

SPRINGFIELD, Mo. – In recognition of its 40th anniversary, TRACKER Boats today announced the release of the Bass TRACKER Heritage Edition, a limited-edition model with a revolutionary price that pays homage to the fishing boat TRACKER founder Johnny Morris first introduced in the late 1970s that revolutionized the boating industry.

“Forty years ago, my dad came up with a pretty keen idea – develop a very affordable aluminum bass boat. With his inspiration, we created the very first nationally-advertised boat, motor and trailer package, pre-rigged and ready to fish, and we called it the Bass TRACKER,” said Johnny Morris. “To celebrate 40 years of TRACKER Boats, we’re honoring our heritage of delivering unmatched value with the Bass TRACKER Heritage Edition. This boat reminds me of the early days of TRACKER and the milestones we have celebrated over the past 40 years. It’s been an incredible journey, enriched by countless happy memories of time on the water with friends and family.”

The Bass TRACKER 40th Anniversary Heritage Edition evokes memories of TRACKER history while delivering modern performance and technology features at an unmatched value of $9,995.00. The classically-styled design features chocolate brown carpet, rich tan marine-grade upholstery, white wheels and moon-style chrome hubcaps. Each Heritage Edition boat carries the original Bass TRACKER logo and is shipped with a Mercury outboard, Minn Kota trolling motor, Lowrance fishfinder and custom-matched trailer.

Since introducing the Bass TRACKER in 1978, TRACKER Boats has helped thousands of families enjoy the great outdoors and make lasting memories on the water. Every TRACKER is designed and built in the U.S. by a skilled and dedicated team deeply committed to building uncompromising quality into each boat produced. Over the past four decades, TRACKER has continued to expand its selection and enhance product quality. Paired with an unmatched industry warranty – the TRACKER Promise which provides a lifetime guarantee on the deck and structure of the boat and five full years of bow-to-stern coverage – TRACKER has received the highest National Marine Manufacturing Association (NMMA) awards for excellence in customer satisfaction for five consecutive years.

# # #

About White River Marine Group
In 1978, Johnny Morris revolutionized the marine industry when he introduced the world’s first professionally rigged and nationally marketed boat, motor and trailer packages. Nearly 40 years later Tracker remains the number one selling fishing boat brand in America. Today White River Marine Group is the largest manufacturer of boats in the world by volume, manufacturing quality boats offering performance, innovation and value with world-class service so everyone can experience the joy of fishing and boating. Today White River Marine Group offers an unsurpassed collection of industry-leading brands including Tracker Boats®, Sun Tracker®, Nitro®, Tahoe®, Regency®, Mako®, Ranger®, Triton® and Stratos®.